Natural Awakenings Boulder
is committed to social responsibility and sustainability in all of our business practices. Our core values include a triple bottom line of people, planet and profits. We print on recycled newsprint with soy and vegetable based inks and use 100% post consumer fiber (PCF) paper whenever possible. We are committed to utilizing environmentally friendly products and services.
We REDUCE the amount of paper, electricity, packaging and other items that we consume.
We REUSE everything we can.
We RECYCLE all extra issues, all office paper and products.
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FREE newsletter on marketing your healthy living or green business.
Join our mailing list to receive healthy living tips and calendar events via email.
Proud member of the
Boulder Chamber of Commerce
To advertise or submit an article, news brief or calendar event email
The publisher
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GROW YOUR BUSINESS!
If your business supports a healthy lifestyle, advertising in Natural Awakenings of Boulder is the right choice for you.
Natural Awakenings readers are educated; eco-savvy consumers whose values mirror the "Cultural Creatives", a rapidly growing market of 63 million individuals who care deeply about healthy living, natural products and a sustainable economy.
Do your customers match our reader demographics?
Consumers searching for resources to support
their health and wellness lifestyle
Educated
Household incomes over $50,000
More than 70% are between the ages of 25 and 55
Passionate about health and sustainability
Our discriminating readers are consumers who care about health and wellness. They are searching for sources to provide the support for their lifestyle choices. Help them by placing your ad in Natural Awakenings.
80% of our readers purchase products or services from ads
seen in Natural Awakenings
Natural Awakenings magazine rates above TV, radio, Internet
and other print publications as the #1 source for health-related
information.
Advertise:
Natural Awakenings of Boulder offers the most targeted, cost-effective way to reach consumers looking for healthy and sustainable life choices. Your ad in Natural Awakenings works for you much longer than in daily or weekly publications - and readers keep and refer back to past issues. Our rates are cost effective and reasonably priced - let us put together a program that fits your needs AND your budget. Call Publisher Sara Garden at (303) 665-5202 for more information or email publisher@naturalawakeningsboulder.com.
Why advertise in Natural Awakenings?
1. You offer a product or service that deals with natural methods of health, healing, inner growth or earth friendly living
2. The U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living is conservatively estimated to be $209 billion and growing every day. This is the market that Natural Awakenings taps into.
3. Your advertising is targeted straight to the people who are willing and able to buy or use your products or services.
4. A free publication means that only people who are interested in healthy living will pick up the magazine. This means less wasted paper and wasted money.
5. Targeted to LOCAL residents interested in healthy living - you are not paying extra to advertise to Colorado Springs, Denver and other parts of Colorado or even the country - unless you want to and then we can put together a national ad campaign with our sister magazines.
6. Quality articles and content each month keep readers coming back for more. The seamless integration of features by nationally known holistic leaders and local experts and events is unique in the market.
7. A comprehensive community calendar means that readers will keep their copy and refer back to it over and over - this means more exposure for you!
8. Natural Awakenings works! Independent CVT research confirms that 80% of Natural Awakenings readers have purchased products and services that they have seen in the magazine.
9. Outstanding print and color quality using recycled paper and soy and vegetable based inks.
10. An earth friendly advertising option - reinforces your commitment to the environment in the eyes of your customers.
Natural Awakenings Magazine Advertising Options
There are several different ways to advertise your products and services. Please read the following information before reviewing the ad rate contract. After you decide which type of ad interests you and we have answered any further questions you have, the next step is to fax back the ad rate contract with billing details by the 12th of the month prior to the issue you want to begin advertising. After it is received your ad can be finalized and/or designed. If you need help with ad design we request that you fax back the ad contract by the 10th of the month.
DISPLAY ADS
DISPLAY ADS | Display Ad Guidelines
Our goal is to provide a wide spectrum of options so that all sizes of businesses can effectively use Natural Awakenings to promote their products and services. Display ads are available in a wide variety of sizes and in color or black and white. We recommend 12 month contracts for all display ads to get the best results and offer a discount on our ad rates for 12 month contracts. For more details about our display ads, click here. We will put together a comprehensive promotional plan for all of our 12 month display advertisers including newsbriefs, editorial and CRGs. This is the best option for promoting your healthy living or earth friendly business.
View Our Media Kit | View Our Rates Sheet
COMMUNITY RESOURCE GUIDE (CRG) ADS
If budget considerations are a concern, a CRG is a low cost option to list your products/services in a special section at the back of the magazine. If a potential client is looking for a particular category they will often look there. Listings are by general categories so if you offer a number of services that span various categories a display ad may be the better option. CRG ads are not available for less than six month contracts as realistically it can take several months before you get a response or phone call.
For a basic listing you get four header lines where you list your key contact information, followed by a 25 word description written as a single paragraph. A smiling headshot helps readers establish a personal connection with you or a logo can provide graphic interest. If you want to submit a CRG please ask your ad sales manager for the CRG guide, which provides all the details.
Display advertisers get a CRG for half price. Surcharges apply for extra words, header lines or a photo/logo. Note: CRG's are meant to stay the same once submitted; only one change is permitted every six months.
MARK YOUR CALENDAR (MYC) ADS
These low cost 1/12 size square ads appear in the Calendar section in the back of the magazine. They were developed as an option to advertise events taking place outside of the county borders/region of an edition and are a great idea especially if you think your event will draw people from a larger area. Many advertisers with events taking place within a region use them to draw extra attention to their event. In general about 12 lines of copy fit. Your ad sales manager can email you a sample ad if you do not have a magazine handy where you can see one. Copy can be emailed back and we will let you know if it needs to be reduced.
CLASSIFIED ADS
These short, concise ads are usually written as briefly as possible as each word (regardless of size) is $1. They are a perfect option to advertise space or rooms to rent, special opportunities, help wanted, etc. They are written as a single paragraph with the first few words bolded in CAPS to draw attention to key information.
CALENDAR LISTINGS
Calendar listings are $10.00 per listing unless you are a distribution point for Natural Awakenings (you get 2 free listings per month) or an advertiser (you get 5 free listings per month). There is a monthly calendar and an on-going calendar section. For further details or to be placed on the monthly reminder list please provide us with your email address. If you have a lot of events it's an excellent idea to do a display ad to take advantage of the 5 free calendar listings that are included. See calendar listings on our participate page for more details.
BE NOTICED
A well-designed ad is visually appealing and succinctly describes your business. Need help designing an ad? Let our graphic artists help you with a design.
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Your local monthly magazine exploring
natural methods of
health, healing, inner growth and earth
friendly living.
CONSCIOUS EATING
Nutrition & Prostate Cancer
Top 10 Risk Reducers
by Dr. Andrew Weil
Fiber
Nature's Weight Loss Secret
Great Grains
Five grains to add
to your diet
Fair Trade Chocolate
The sweetest treat
CREATIVE EXPRESSION
Make a Joyful Noise
Playing music for fun & healing
FIT BODY
Middle Management
Quest for Inner Strength
Key to Core Fitness
Rodney Yee Speaks
of Yoga & Men
Yoga Gains Weight
GREEN LIVING
Building a Sustainable
Society with Cohousing
Green Building Revolution
Hits Home…and Office
Green Your Garden
23 Ways to Save Water at Home
HEALTHY KIDS
Yoga for Kids
NATURAL HEALTH
Menopause & Beyond
An interview
with Dr. Christiane Northrup
The Healing Touch
Massage covers a broad
range of ailments
Real Men
Take charge of their health
An interview
with Dr. Andrew Weil
NATURAL PET
Get the Scoop - Greener Cat Litters
Bad Dog or Bad Nutrition?
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